Case Study: AutoNation achieves 164% growth in organic clicks with Local SEO Guide

AutoNation boosts organic clicks 164% with Local SEO Guide

AutoNation, a major American automotive retailer with over 270 dealerships, faced challenges in gaining local search market share and complying with regional marketing restrictions. They lacked an in-house SEO team to manage their vast network of websites and needed to outperform established listings sites. AutoNation hired Local SEO Guide for its market research and SEO strategy services to address these hurdles.

Local SEO Guide implemented a comprehensive solution involving machine learning-powered market research, strategic SEO oversight, and a custom dashboard for aggregated reporting across all dealerships. They also built an auto-posting system to distribute optimized content at scale. This strategy resulted in a 164% increase in organic clicks to AutoNation's dealer sites over two years, with over 10,000 pages of content published and more than 300 sites regularly optimized.

AutoNation