Case Study: MarketTime enhances retail reporting with Local Logic demographics data

MarketTime enriches 300,000 retailers' reporting with Local Logic

The customer, MarketTime, a technology platform for B2B sales organizations, faced a challenge enhancing its wholesale reports. Its dataset lacked national census data, which limited its ability to provide sales agencies and brands with valuable insights about their retail customers' locations. To solve this, MarketTime integrated the Demographics API from the vendor Local Logic.

Local Logic's solution provided hyperlocal demographic data, including income and education levels, which was integrated into MarketTime's Tableau-powered dashboard, mtView. This enabled sales agencies and brands to gain a deeper understanding of their markets, answer precise business questions, and identify new sales opportunities. As a result, MarketTime successfully enhanced its reporting and analytics capabilities, and its customers reported gaining valuable, actionable insights to increase sales.

MarketTime