Case Study: a Texas-based development company finds a promising Atlanta multifamily site with Local Logic

How Remax enhanced its property listings with hyperlocal data

A Texas-based development company, successful with a multifamily project in Dallas's Uptown neighborhood, faced the challenge of replicating that success in a new market: Atlanta, GA. To overcome the risk of relying on gut feel in an unfamiliar city, they turned to the location intelligence solutions from vendor Local Logic.

Local Logic's platform analyzed key characteristics of the successful Dallas site to identify similar neighborhoods in Atlanta. The solution pinpointed three promising areas: Buckhead Village, Old Fourth Ward, and West Midtown's Home Park. This data-driven approach allowed the Texas-based developer to objectively find hidden gems that fit their investment thesis, freeing them from bias and enabling them to confidently expand their portfolio into a new market.