Case Study: Baird & Warner triples traffic and engagement with Local Logic

Baird & Warner 3x’s organic traffic and 8x’s Commute Calculator use with Local Logic

Baird & Warner, a Chicago-based real estate brokerage, recognized that modern homebuyers expect more than static property listings and want to understand the neighborhood and lifestyle a home offers. Their challenge was to create a high-performing website that provided these hyperlocal insights to attract traffic and convert visitors into confident, qualified leads for their agents. To meet this challenge, they partnered with vendor Local Logic.

Local Logic implemented its Local Content solution to embed hyperlocal insights and interactive tools directly into Baird & Warner's property listings. This provided buyers with data on location scores, points of interest, school boundaries, and commute times. As a result, the brokerage saw a 3x increase in both organic traffic to listing pages and engagement with neighborhood insights, alongside an 8x increase in the use of their Commute Calculator tool.

Baird & Warner