Case Study: Welcome to Country increases social revenue with Local Digital

Welcome to Country increases social revenue by 206% with Local Digital

Welcome to Country, an organization selling Aboriginal and Torres Strait Islander products and experiences, was struggling with high-cost, low-performing social media campaigns. They engaged Local Digital to implement a new Facebook Ads strategy to boost online sales and maximize their return on ad spend.

Local Digital performed a complete overhaul of the account, restructuring campaigns to stop bidding against the same audience and introducing lookalike audiences to find new customers. This solution dramatically increased sales and revenue, decreasing the cost per purchase. The results were instant, leading to a 206% increase in social revenue and giving Welcome to Country the confidence to significantly scale their ad spend.

Welcome to Country