Case Study: Welcome to Country achieves 237% organic traffic growth with Local Digital

Welcome to Country increases organic traffic 237% with Local Digital

Welcome to Country, a not-for-profit organization selling Aboriginal art and experiences, faced a challenge with its online visibility. While it ranked for some brand and product terms, it was not appearing in search results for highly valuable eCommerce and location-based keywords, limiting its organic traffic and revenue. It engaged Local Digital for SEO services to address this.

Local Digital implemented a comprehensive SEO strategy that included in-depth keyword research, on-page optimization using techniques like TF-IDF, and a targeted link-building campaign to boost domain authority. As a result, Welcome to Country saw an 868% increase in first-page rankings for its target keywords and a 237% uplift in organic traffic, with key terms like "aboriginal jewellery" now ranking in the top positions.

Welcome to Country