Case Study: Punch Equipment boosts ROAS on social ads with Local Digital

Punch Equipment boosts ROAS by almost 500% with Local Digital

Punch Equipment, a global designer and seller of boxing gear, engaged Local Digital to improve their social advertising performance. The client faced the challenge of generating a strong return on ad spend (ROAS) while operating on a significantly smaller budget than in previous, less effective campaigns. They were not running any social ads at the time and needed a new strategy to drive online sales.

Local Digital implemented a complete overhaul of the social ad account, building new product catalogue and shopping campaigns focused on specific items like gloves and bags. They utilized dynamic creatives and built new custom and lookalike audiences for prospecting and retargeting. As a result, Local Digital decreased the cost per purchase and increased the ROAS by almost 500% despite the client's budget being 68% lower than before.

Punch Equipment