Local Digital
46 Case Studies
A Local Digital Case Study
The customer, Mr Pools, a custom pool builder in Sydney, faced a challenge with low organic search visibility for their target keywords, ranking on the second page or lower for valuable non-brand terms. Their website content was thin, and they needed to expand their visibility and increase leads. They engaged the vendor, Local Digital, for SEO services to address this issue.
Local Digital implemented a comprehensive SEO solution involving in-depth keyword research, on-page content and metadata optimization, and a targeted link-building campaign. As a result, Mr Pools achieved a number two ranking for their primary keyword "custom pools" within two months. This led to a 237% increase in organic traffic, a 100% increase in leads, and a 28% improvement in conversion rate.