Case Study: MCM Skip Bins reduces cost per lead by 31% with Local Digital

MCM Skip Bins cuts cost per lead by 31% with Local Digital

MCM Skip Bins, a rubbish removal company operating in the Sutherland Shire and St George regions since 2003, was dissatisfied with their digital marketing results from a previous agency. Their challenge was to reduce the amount they were paying for each lead without sacrificing their lead volume, prompting them to reach out to the vendor, Local Digital, for Google Ads management.

Local Digital implemented a comprehensive overhaul of the AdWords account, which included expanding negative keyword lists, excluding irrelevant regions, adjusting ad schedules, and revising bid strategies. As a result, MCM Skip Bins saw a 31% decrease in cost per lead and a 7% increase in conversion volume in the very first month. Local Digital's management also led to a 37% increase in the account's conversion rate.

MCM Skip Bins