Case Study: Konica Minolta recovers lost SEO traffic with Local Digital

Konica Minolta increases organic traffic 84% with Local Digital

Konica Minolta faced a major challenge after a poorly handled site migration by a previous agency caused their organic SEO traffic and rankings to plummet. Their homepage was replaced with a gateway page on a different domain, which also wiped out their branded traffic. Konica Minolta hired Local Digital to not only recover this lost traffic but to also improve upon their pre-migration results.

Local Digital implemented an end-to-end SEO solution that included a comprehensive technical audit, onsite optimization, and copywriting to reintroduce valuable keywords that had been removed. They also conducted a backlink audit, disavowing questionable links and building new ones from authoritative sites. As a result, Local Digital helped Konica Minolta achieve a 160% increase in Google visibility and an 84% increase in organic traffic, successfully recovering and then surpassing the site's previous performance.

Konica Minolta