Case Study: Konica Minolta achieves 285% more leads with Local Digital

Konica Minolta increases leads by 285% with Local Digital

Konica Minolta, a market leader in print hardware and software solutions, was struggling with a high cost per acquisition and a low number of inbound leads from their AdWords account. They engaged Local Digital to help increase leads while reducing the average cost per lead.

Local Digital implemented a complete overhaul of the AdWords account, which included restructuring campaigns, refreshing ad copy, updating extensions, and improving landing pages. The results were a 285% increase in leads, a 181% increase in conversion rate, and a 147% decrease in cost per lead. Local Digital continues to optimize the account for ongoing performance improvements.

Konica Minolta