Case Study: In Sport boosts paid search revenue by 225% with Local Digital

In Sport increases paid search revenue 225% with Local Digital

In Sport, a leading sports clothing and footwear retailer in NSW, faced challenges with its unprofitable Google Ads account. Their online sales were stagnant due to a low return on ad spend and an over-reliance on brand traffic, which prevented them from scaling effectively. They engaged Local Digital to develop a new Paid Media strategy to drive profitable online growth.

Local Digital completely overhauled the Google Ads account, restructuring the product feed and reallocating the budget to focus on high-converting products. By resetting the bid strategy and rebuilding the campaigns from scratch, they ensured the best-selling items received the highest share of voice. This solution dramatically increased performance, yielding a 225% rise in revenue and a 48% increase in return on ad spend while using the same initial budget, allowing In Sport to confidently scale its online operations.

In Sport