Case Study: Ellery fixes Google visibility issues with Local Digital

Ellery boosts organic traffic 237% with Local Digital

The customer, Ellery, a luxury womenswear label, faced significant Google visibility issues because search engines were incorrectly displaying its US website to users in Australia and Europe. After unsuccessful internal attempts and work with other consultants, Ellery engaged Local Digital to resolve this technical SEO problem.

Local Digital identified and fixed two core issues: improper hreflang tag implementation and an automatic geo-redirect that was misleading Googlebot. Their simple, three-step solution ensured the correct localized site was shown in search results for each market. As a result, Ellery saw a 237% increase in organic traffic following the implementation of Local Digital's fixes.

Ellery