Case Study: Bill Buckle Subaru cuts CPA by 72% and boosts leads by 84% with Local Digital

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Preview of the Bill Buckle Subaru Case Study

Bill Buckle Subaru increases leads 84% with Local Digital

Bill Buckle Subaru, a top-volume Subaru dealer in Australia, was struggling with a low volume of leads from its AdWords account. The customer challenged Local Digital to derive more leads without increasing their existing monthly advertising spend.

Local Digital rebuilt the AdWords account from scratch with a new keyword list, campaign structure, and location-based targeting. This solution led to immediate results, with leads increasing by 84% and cost per acquisition decreasing by 72% within the first month, all while staying within the original budget.


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