Case Study: Absolute Cosmetic reduces cost per lead by 26% with Local Digital

Absolute Cosmetic reduces cost per lead by 26% with Local Digital

Absolute Cosmetic Medicines, a provider of cosmetic procedures with clinics across Western Australia, faced the challenge of driving more high-quality enquiries for its main clinics. They were competing against both local and overseas clinics and had an existing digital strategy focused on low-converting awareness campaigns. Local Digital was engaged to help refocus their efforts on generating leads.

Local Digital shifted the budget away from YouTube and into targeted search campaigns for specific procedures and locations. They also implemented improved conversion tracking to capture calls from the website. This solution led to a 9% reduction in ad spend, a 24% increase in conversions, and a 26% decrease in cost per lead for Absolute Cosmetic Medicines.

Absolute Cosmetic