Case Study: KJM Cosmetics boosts conversion rates and cuts shipping costs with Locad

How KJM Cosmetics increased their conversion rate by 30% with fulfillment by Locad

KJM Cosmetics, an indie beauty brand based in Davao, Philippines, was struggling with high shipping costs that deterred online customers and resulted in low conversion rates. As most of their customers were in Luzon, shipping from Davao was prohibitively expensive, causing cart abandonment and forcing the brand to rely heavily on resellers. They sought a fulfillment partner, Locad, that could provide affordable shipping and an integrated system to manage operations.

By utilizing Locad's fulfillment network, KJM Cosmetics stored inventory in a Metro Manila warehouse closer to its customer base. This solution from Locad slashed shipping fees by 70% and enabled faster delivery. The result was a 100% increase in D2C sales volume, a 30% boost in their Shopee conversion rate, and a doubling of their Lazada conversion rate, allowing the brand to become D2C-centric.

KJM Cosmetics

Janine

Director of IT Operations