Case Study: Union Coop enhances loyalty and customer engagement with Lobyco

Union Coop launches loyalty programme across 27 hypermarkets and 8 malls with Lobyco

Union Coop, one of the largest consumer cooperatives in the UAE, sought to launch its first digital loyalty program to enhance customer experience and drive growth. They partnered with the vendor Lobyco to revamp their existing Tamayaz programme, aiming to create a more engaging, reward-driven experience for their digital-first shoppers across their hypermarkets and shopping malls.

Lobyco implemented its comprehensive loyalty suite for Union Coop, introducing features such as a promotion platform, gamified campaigns, redeemable coupons, and personalized offers. This solution, rolled out in April 2025, was met with a strong initial response from members. By leveraging Lobyco's expertise, Union Coop is now positioned to deepen customer relationships, increase transaction frequency, and gain better insight into shopper behavior.

Union Coop