Case Study: Southern Co-op modernises membership and loyalty with Lobyco

Southern Co-op launches a new membership app across 300+ branches with Lobyco

Southern Co-op, a long-established co-operative operating over 300 retail branches in southern England, faced the challenge of digitizing its existing membership proposition. They needed to make it easier for members to join and provide more value through modern loyalty offerings to increase relevancy across all age groups. To address this, they partnered with Lobyco.

In partnership with Lobyco, Southern Co-op launched a new digital membership app. The solution transformed their loyalty program by providing members with features like app offers, gamified campaigns, and personalized challenges. While specific measurable results are not detailed in the text, the customer stated that the partnership with Lobyco provided a direct link between their marketing efforts and impact, significantly modernizing the membership experience.

Southern Co-op