Case Study: Our Co-op boosts member engagement and cashback rewards with Lobyco

Samkaup launches membership app across all stores in September 2025 with Lobyco

Our Co-op, one of the UK's largest independent retailer cooperatives, sought to revamp its membership proposition to increase member value. The goal was to offer a more engaging experience with instant cashback rewards to reach a wider demographic and boost engagement. They partnered with the vendor Lobyco to implement a new loyalty solution.

In September 2025, Lobyco's loyalty suite was launched across all Our Co-op stores. The solution included features like instant cashback, gamified experiences, and a loyalty card in a digital wallet. The collaboration was highly successful, with Lobyco's platform leading to increased member engagement and more frequent store visits, as members actively participated in the games and redeemed prizes in-store.

Samkaup