Case Study: Kalaallit Nunaanni Brugseni achieves record-breaking revenue with Lobyco

Kalaallit Nunaanni Brugseni lifts app members 19.2% with Lobyco

Kalaallit Nunaanni Brugseni (KNB), a Greenlandic retailer, sought to drive significant revenue and customer engagement during the key Black Friday promotional period. To achieve this, they partnered with vendor Lobyco to leverage its platform for their digital initiatives.

Lobyco's solution involved implementing a multi-faceted digital campaign within the Brugseni app, combining Black Days offers with a Christmas Calendar, a Scratch Card Game, and digital vouchers. This strategy resulted in KNB achieving the highest weekly revenue in its history, shattering all previous records. The campaign also drove a 19.2% increase in app members and nearly doubled traffic and catalogue views across their digital channels, leading to higher in-store engagement and purchases.

Kalaallit Nunaanni Brugseni