Case Study: Foodstuffs launches New World Dollars loyalty program with Lobyco

Foodstuffs launches loyalty program across 140 New World stores with Lobyco

Foodstuffs, New Zealand's largest grocery retailer, faced the challenge of modernizing its loyalty program to provide a more straightforward and engaging customer experience. They partnered with vendor Lobyco to replace their existing system with a new, in-house rewards program for their 140 New World stores, seeking to improve customer tracking of rewards and enable more personalized marketing.

With Lobyco, Foodstuffs successfully launched the "New World Dollars" currency-based loyalty program. The solution integrated Lobyco's real-time currency and communication tools into the existing app, allowing customers to easily track and redeem rewards. This implementation, which included features like gamification and targeted promotions, enabled Foodstuffs to better understand customers, tailor experiences, and incentivize increased spending and store visits. The vendor Lobyco provided an easy-to-use platform that was both functionally and culturally aligned with the cooperative.

Foodstuffs