Case Study: Coop Denmark achieves smarter shopping and stronger loyalty with Lobyco

Coop Denmark increases repeat customer rate by 50% with Lobyco

Coop Denmark, a major retail cooperative, sought to transform from an analog member organization into a digital frontrunner to increase customer loyalty and improve the shopping experience. They partnered with Lobyco to develop and innovate upon their membership app, aiming to create a more personalized and engaging experience for their customers.

Lobyco helped Coop Denmark implement a sophisticated app that features tools like Scan and Pay and a Prepaid Food account. This solution led to significant results, including 1.8 million app users and a 50% higher repeat customer rate among app users. Furthermore, customers using the Prepaid Food account spent 21% more in-store. Through this partnership, Lobyco provided valuable insights and international experience, enabling Coop to build world-class customer experiences.

Coop Denmark