Case Study: Calgary Co-op boosts member engagement and digital loyalty with Lobyco

Calgary Co-op reaches 100,000 app downloads in 5 months with Lobyco

Calgary Co-op, a member-owned retail cooperative, sought to modernize its customer experience and appeal to younger demographics in the digital age. The challenge was to overhaul its membership model to meet the needs of the modern shopper while staying true to its local roots. To achieve this, Calgary Co-op partnered with Lobyco to develop a new digital member app.

Lobyco delivered a comprehensive member app featuring games, real-time rewards called Bonus Cash, digital coupons, and streamlined payment options. This solution was developed and launched in under a year. The results were significant, with over 100,000 app downloads in the first five months, high member adoption, and increased engagement. The partnership with Lobyco successfully provided Calgary Co-op with a digital edge and strengthened member loyalty.

Calgary Co-op