Case Study: Coop Denmark boosts Christmas engagement with Lobyco

Coop Denmark - Customer Case Study

Coop Denmark, the country's second-largest grocery retailer, partnered with Lobyco to increase customer engagement and drive store traffic during the competitive Christmas season. Their challenge was to build stronger customer loyalty and stand out in the digital landscape during this peak retail period.

Lobyco's solution involved implementing a gamified feature within the Coop app, which ran daily promotions throughout December. This approach successfully drove significant customer interaction. The results were substantial: in December 2023, the app saw 4.2 million games played, a 67% prize redemption rate, and an additional 479,000 customer store visits attributable directly to the campaign.

Coop Denmark