Case Study: Tokmanni boosts Christmas loyalty and store traffic with Lobyco

Tokmanni Group - Customer Case Study

Tokmanni, Finland's largest discount store chain, sought to enhance customer loyalty and drive traffic during the competitive Christmas season. They partnered with the vendor Lobyco, leveraging its app and digital coupon services to build a successful engagement strategy.

The solution implemented by Lobyco centered on a proven feature: daily digital coupons within the Tokmanni app. This provided daily promotions and exclusive "Super Coupons" for loyal customers, effectively personalizing offers and maintaining high engagement. The results were significant, with the app surpassing half a million users and the Super Coupon being activated more than twice as often as an average coupon, successfully driving store traffic.

Tokmanni Group