Case Study: Foodstuffs boosts holiday engagement and rewards with Lobyco

Foodstuffs - Customer Case Study

Foodstuffs, New Zealand's largest grocery retailer, faced the challenge of boosting customer engagement and driving traffic during the critical Christmas season. To achieve this, they partnered with vendor Lobyco to enhance their New World loyalty program with innovative digital tools.

The solution implemented by Lobyco included two weekly periods of Christmas-themed scratch card games and a special three-day sale offering double loyalty currency. This strategy successfully increased key performance indicators such as app usage, scan rates, and reward redemptions. Vendor Lobyco's tools provided valuable insights and a strong start to the partnership, enabling Foodstuffs to engage customers in a fun way during the peak retail period.

Foodstuffs