Case Study: Westerra Credit Union expands lending opportunities with LoanStar Technologies

Westerra Credit Union discovers new opportunities with LoanStar

Westerra Credit Union, a Colorado-based financial institution, needed to differentiate itself in a competitive market by finding a way to collaborate with more contractors, discover new loan offerings, and engage new members. To address this challenge, they turned to LoanStar Technologies and its MerchantLinQ platform.

By implementing LoanStar's MerchantLinQ platform, Westerra streamlined its loan application process and launched new embedded lending programs. This solution allowed them to greatly expand a clean energy loan program and successfully pioneer a new niche in auto loans for mobility access. The results included substantial growth in their solar loan portfolio and the establishment of Westerra as a technology leader, enabling them to better serve their community. LoanStar provided the tools for Westerra to efficiently scale these successful programs.

Westerra Credit Union

Jared Dryer

VP of Consumer Lending