Case Study: Launch Credit Union expands merchant lending with LoanStar Technologies

Launch Credit Union launches into merchant lending with LoanStar

Launch Credit Union, a Florida-based credit union with over 70,000 members, sought to expand its lending services beyond its local branches into Florida and Georgia. Their challenge was to find an embedded finance technology solution that would enable a successful entry into merchant lending to attract new customers and drive growth. They selected LoanStar Technologies as their vendor for this service.

By implementing the LoanStar solution, the credit union significantly reduced friction for merchants extending loans to their own customers. This initiative was highly successful, resulting in the addition of 240 new members and the generation of an average of $400,000 in cross-sells each month. LoanStar's streamlined implementation, ease of use, and exceptional customer service were key factors in achieving these measurable results and fostering a strong, collaborative partnership.

Launch Credit Union

Gwendelyn Frazer

Vice President of Consumer Lending Business Development