Case Study: Abbott improves pharmaceutical customer sentiment analysis with LOAD

Abbott measures customer sentiment over time with LOAD

Abbott, a company in the e-Health sector, recognized the need to automatically collect and analyze customer feedback on its new pharmaceutical products from social media. They sought a solution to monitor these platforms without dedicating extensive in-house resources. To address this challenge, they partnered with vendor LOAD.

LOAD developed a decision-support tool for Abbott that analyzes and monitors customer comments across various social networks. This portal captures feedback volume over time and determines the sentiment for each product. The solution from LOAD provided Abbott with valuable insights to support decision-making and improve their understanding of customer perceptions.

Abbott