Case Study: Babyscripts builds trust and boosts sales with LNC Productions video content

Babyscripts wins over 25 AETNA members with LNC Productions

Babyscripts, a health-tech company in the prenatal space, faced the challenge of building trust to maximize user acquisition among both doctors and expectant mothers. Their goal was to bolster the entire sales pipeline. To address this, they worked with vendor LNC Productions to create a video-based solution.

LNC Productions developed a two-part video strategy: a brand-focused video to build an emotional connection and a shorter animated video for social media to showcase the product UI. This created a seamless sales funnel. The result was a highly effective asset that Babyscripts used across their website, sales meetings, and conferences. The vendor, LNC Productions, delivered a product that generated powerful emotional responses and was credited by Babyscripts for exposing all aspects of their product and user feedback.

Babyscripts