Case Study: RealWear achieves industrial wearables market leadership with LMG PR

RealWear raises $17M and earns 100+ articles with LMG PR

RealWear, a developer of the hands-free HMT-1 wearable rugged Android tablet for industrial workers, faced the challenge of launching a new company and product. They needed to educate the market on industrial wearables, raise funding, and develop a partner program. To address this, they engaged vendor LMG PR.

LMG PR implemented a leadership media and social program that included media demos, a launch summit, and strategic content campaigns. The results were over 100 articles generating two million impressions, a partner program that grew from 50 to over 500 members, and social media follower growth of 1650% on Facebook and 750% on Twitter. This effort helped RealWear secure $17 million in Series A funding and establish itself as a market leader.

RealWear