Case Study: Monarch Tractor achieves global recognition and funding growth with LMG PR

Monarch Tractor secures 100 orders and $80 million in funding with LMG PR

Monarch Tractor, a maker of the world's smartest fully electric autonomous tractor, engaged vendor LMG PR while in stealth mode to help it launch and establish itself against major industry players. The challenge was to generate significant media attention and position the innovative company as a key player in sustainable farming, all while navigating a launch during the COVID-19 pandemic and a major presidential election.

LMG PR implemented a multifaceted program that included producing a promotional video and hosting a socially distanced media showcase to demonstrate the tractor. The results were exceptional, with LMG PR securing over 2600 global articles and 19 billion impressions. This media success directly contributed to over $80 million in funding for Monarch Tractor, including 100 orders for its $50,000 tractor within days of launch, establishing it as a recognized leader in its industry.

Monarch Tractor