Case Study: University of Maryland boosts graduate program leads and brand visibility with LMD

University of Maryland boosts lead gen 86% with LMD

The University of Maryland, a renowned public research university, partnered with the change agency LMD to address several marketing and recruitment challenges. These challenges included elevating the brand of its Smith School of Business to attract top-tier students, building a qualified lead pipeline for its specialized engineering programs, and designing a modern website for its Graduate School.

LMD implemented targeted, research-backed marketing strategies that integrated digital, social, print, and out-of-home media. The agency developed dynamic landing pages and utilized automation technology for enhanced lead generation and personalized engagement. For the Smith School of Business, LMD's efforts resulted in an 86% decrease in cost per lead and exceeded lead generation targets by 149%. For the engineering programs, LMD delivered over 1,400 qualified leads and a 644% increase in Facebook followers.

University of Maryland