LMD
25 Case Studies
Case Study: Prince George’s County boosts awareness, public health, and composting adoption with LMD
A LMD Case Study
Prince George’s County reaches 101.2 million ad impressions with LMD
Prince George’s County sought to raise awareness, refresh its brand image, and change misperceptions to position itself as a desirable place to live, work, and visit. The county also needed to promote public health initiatives during the COVID-19 pandemic and increase adoption of its new curbside composting program. To meet these challenges, they partnered with the vendor LMD.
LMD developed a new brand identity and implemented multi-faceted awareness campaigns. Their work included high-impact advertising, targeted media placements, and culturally relevant creative assets for the vaccination and composting initiatives. The results were significant, including over 101 million ad impressions, 30+ companies relocating to the county, and high engagement on social media. LMD successfully helped Prince George’s County uplift its economic, environmental, and public health missions.
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