LMD
25 Case Studies
A LMD Case Study
The International Society for Pharmaceutical Engineering (ISPE) sought to increase attendance for its Training Institute and build new partnerships with competing organizations and universities. To address this challenge, ISPE engaged the vendor LMD to act as a strategic partner and develop an integrated global education strategy.
LMD began by conducting comprehensive multi-method market research, including data analysis, competitive reviews, and audience interviews. Based on these insights, LMD developed a detailed change management plan with short, medium, and long-term action items. The plan provided ISPE with sixteen concrete strategic recommendations covering training, pricing, partnerships, and marketing, which enabled the staff and volunteers to rapidly advance toward their target goals.