Case Study: Hayes Law boosts lead generation and engagement with LMD

Hayes Law reduces bounce rate by almost 15% with LMD

Hayes Law, a personal injury firm based in Greensboro, NC, faced the challenge of creating attention-grabbing digital and television marketing to elevate its visibility and accelerate lead generation in a multicultural market. They partnered with the vendor LMD for strategic digital marketing and television production services to develop a fully integrated, results-driven campaign that would capture their empathy and integrity and be accessible to both English and Spanish-speaking audiences.

LMD implemented a solution combining strategic digital marketing, compelling television production, and targeted media placement. This included optimizing Google AdWords, enhancing SEO, making performance-driven website updates, and running multilingual call campaigns paired with clever animated TV spots. The results were significant: LMD helped reduce the bounce rate by almost 15%, increased on-site engagement by 38% in pages-per-session, and achieved click-through rates as high as 16–21% for Spanish-language call campaigns.

Hayes Law