Case Study: Army National Guard boosts recruitment reach with LMD media strategy

Army National Guard secures $200M in donated airtime with LMD

The Army National Guard sought to boost nationwide recruitment and awareness. They partnered with LMD to develop a comprehensive media strategy to address this challenge.

LMD implemented a campaign using public service announcements across TV, radio, and digital platforms. This solution secured $200 million in donated airtime, delivered over 1.23 million TV ads, and provided a 17-to-1 return on investment, significantly expanding the Army National Guard's reach and engagement.

Army National Guard