Case Study: Belmont Park boosts ride tickets and concessions with LMA Marketing + Advertising

Belmont Park boosts ride tickets, food and beverage sales year-over-year with LMA

Belmont Park sought to change its marketing strategy to achieve more year-round media exposure and increase overall revenue. The challenge involved optimizing their use of existing platforms to better engage and grow their audience. They partnered with marketing vendor LMA for assistance with radio endorsements and digital media.

LMA implemented a multi-tiered solution that included on-air radio personality endorsement campaigns and a focus on digital and social strategies. This involved targeted display advertising directed toward families. As a result of these efforts, Belmont Park saw a year-over-year increase in ride ticket, food, and beverage sales.

Belmont Park