Case Study: Subaru Power boosts dealer engagement with LLT Group's B2B customer portal

Subaru Power increases online orders 4x with LLT Group

The small engine division of Subaru, Subaru Power, faced the challenge of scaling communication and improving digital interactions with its vast network of over 14,000 dealers across the United States. Their existing manual processes were inefficient, prompting them to seek a partner, LLT Group, to develop a next-generation B2B customer portal that could streamline operations and provide a feature-rich digital platform.

LLT Group implemented a comprehensive solution that included strategy, user experience design, and software development to create a centralized hub for dealers. The new platform featured online ordering, warranty tracking, tech manuals, and a loyalty program. This resulted in a 3x increase in customer engagement and a 4x increase in online orders, providing the dealers with a resource that delivered measurable utility and was projected to be used for over seven years.

Subaru Power