Case Study: Stack-On boosts e-commerce conversions with LLT Group

Stack-On boosts product discovery in 1 to 2 clicks with LLT Group

LLT Group partnered with Stack-On, a long-established manufacturer of safes and security products, to address their challenge of establishing a direct-to-consumer digital sales channel. Stack-On needed to transform its informational website into a functional e-commerce platform that could guide online shoppers, simulating the knowledgeable assistance of an in-store representative to help them choose between seemingly similar products.

The solution involved LLT Group implementing a strategic e-commerce UX flow centered on a "choose your own path" product selection guide, supported by a new brand-based design and key features like a retailer locator. This approach successfully elevated the user interface and site engagement, with metrics showing drastic increases in time on site and interactions with the guided product selection tool, clearly directing all user types to their goals within one to two clicks.

Stack-On