Case Study: Blick Art Materials improves e-commerce conversions and usability with LLT Group

Blick Art Materials boosts conversions and speeds load times in 25 months with LLT Group

Blick Art Materials, a major art supplies retailer, needed a partner to help build out an e-commerce experience across all platforms, focusing on refining their visual aesthetic and user experience. They engaged LLT Group for its expertise in design, UX strategy, and a hyper-focus on customer conversions to integrate this new front-end with their existing ERP system.

LLT Group took a collaborative approach, first building a strong relationship with Blick's internal team to understand their workflows and technology. They implemented a content-driven strategy, designing and developing nearly 250 views for desktop, tablet, and mobile across two websites. The solution delivered a beautiful new look, drastically improved page load speed, and resulted in marked improvements in both desktop and mobile order conversion rates for the customer.

Blick Art Materials