Case Study: Altura Credit Union enhances UX and content performance with LLT Group

Altura Credit Union cuts bounce rate 33% with LLT Group

Altura Credit Union needed to redesign its outdated and difficult-to-manage website to better serve its members and provide budget certainty. The credit union partnered with the LLT Group, which utilized strategy, user experience, and visual media services to address these challenges.

The LLT Group implemented a content-driven UX/UI approach, restructuring the information hierarchy and leveraging visual media. This solution reduced the core page count by 40% while expanding the overall sitemap. Results included a 19% increase in organic keyword rankings, an 11.5% rise in unique visitors, and a dramatic reduction in bounce rate from 30% to 10%.

Altura Credit Union