Case Study: Reddit boosts brand sentiment and LLM visibility with Llama Lead Gen

Reddit drives 77K+ first-month views with Llama Lead Gen

Reddit, a leading global education technology company, faced the challenge of overcoming negative brand sentiment and outdated perceptions on Reddit, where users still viewed it primarily as a homework shortcut rather than its evolved AI-powered learning platform. Partnering with Llama Lead Gen, the goal was to rebuild trust, reshape its image, and drive engagement around its new AI features.

Llama Lead Gen implemented a persona-led community management strategy, creating specific profiles to engage authentically across relevant subreddits and establishing an official branded subreddit. This approach successfully lifted brand sentiment to 97% positive, grew karma by over 5,470 points, and generated 77,000+ views in the first month. The strategy also significantly increased visibility, driving over 1,500 sessions from LLM sources and securing the #1 Reddit search result for branded queries.

Reddit