Case Study: Wren Sterling builds a trusted new brand identity with Living Group

Wren Sterling wins 2 Transform Europe Awards with Living Group

The customer, Wren Sterling (one of the UK's largest financial advisers), faced the challenge of rebranding following a management buyout. They needed to craft a new name and visual identity that would exude trust and stability in a poorly-regarded industry. They engaged the vendor, Living Group, for this brand relaunch.

Living Group developed a new name and elegant visual identity that highlighted the firm's key USP of providing independent investment advice. The solution included a logo featuring a compass to symbolize guidance. The resulting brand successfully repositioned the firm, generated internal energy for growth, and went on to win two Transform Europe Awards for its visual identity and corporate rebrand.

Wren Sterling