Case Study: UHY achieves a unified global brand with Living Group

UHY unifies 334 business centers across 96 countries with Living Group

UHY, a leading global accounting network, faced a significant challenge with brand consistency. With over 100 logo variants and differing naming conventions across its vast network of independent firms, its identity was diluted and fragmented. The vendor, Living Group, was tasked with a complete brand overhaul to transform UHY into a cohesive and integrated global brand.

Living Group implemented a new master brand strategy to unite the network. This included a single, distinctive UHY logo featuring a shield icon, a bold green color scheme, and a new "Connect to possibility" tagline. The result was a unified brand identity that reflects the network's collaborative culture. This new positioning allows the UHY network to present a unified front to the world, with a governance system in place to prevent future fragmentation and support its ambitious growth goals.

UHY