Case Study: Travers Smith achieves a more engaging brand and consistent digital experience with Living Group

Travers Smith wins Grand Prix with Living Group

Travers Smith, a leading city law firm, found that its existing brand no longer accurately represented the firm's talent and unique independent culture. The challenge was to develop a new brand identity that could reflect their collaborative approach and premium client experience. They partnered with the vendor Living Group for this rebranding initiative.

Living Group conducted an extensive discovery phase to establish a new strategic direction. Their solution was a creative concept that positioned the firm as deeply integrated with its clients, featuring a new logo and a minimalist visual language. The result was a brand that truly reflected the firm's collective intelligence, achieving absolute consistency across all collateral and a significantly more engaging digital experience. The new brand went on to win the Grand Prix at the Corporate Content Awards Europe 2021.

Travers Smith