Case Study: TLT achieves stronger brand differentiation with Living Group

TLT grows turnover 30% in 12 months with Living Group

TLT, a top 50 UK law firm, was experiencing significant growth but felt its existing brand messaging and visual identity no longer supported its ambitious strategy or explained its increasing appeal to clients and employees. The firm engaged the vendor Living Group to undertake a rebranding effort to help it stand out in a competitive field.

Living Group developed a new brand positioning and a strong visual identity system built around the firm's existing circular logo, which was interpreted to represent a 360-degree view of clients' needs. The solution included new messaging, a tagline, and image art direction. As a result, the new brand was seen as an authentic representation of the firm, and TLT achieved a 30% growth in turnover in 12 months, hitting £144m and exceeding its 2025 target.

TLT