Case Study: The People’s Pension achieves a successful auto-enrolment launch with Living Group

The People's Pension enrolls 350,000 employees in year one with Living Group

The People's Pension, an auto-enrolment product from workplace pensions provider B&CE, faced the challenge of launching its new brand and communications on an extremely short six-month timeline. To meet this complex task, they engaged the vendor Living Group to lead the launch.

Living Group created a crisp and engaging visual brand identity and messaging style, which was used to develop a fully integrated communications campaign across diverse channels. This solution successfully repositioned the client, resulting in over 350,000 employees enrolled in the first year. The work won multiple awards, and The People’s Pension grew to become one of the UK's largest private pension schemes with over 6 million members and £20 billion in funds under management.

The People's Pension