Case Study: State Street Global Advisors amplifies Global Market Outlook impact with Living Group

State Street Global Advisors boosts GMO 2024 outreach with Living Group, ranking #3 and #4 on LinkedIn

The customer, State Street Global Advisors, faced the challenge of launching its annual Global Market Outlook (GMO) in a way that would stand out in a crowded market and effectively communicate its investment insights. The vendor, Living Group, was tasked with developing a creative strategy to achieve this.

Living Group created a strategy built around the theme "Positioning the Pieces," developing unique icon-based patterns for four investment themes. These visuals were deployed across a wide range of digital assets. The results were remarkable, with dramatic increases in impressions, click-throughs, and report downloads compared to the previous year. The campaign also achieved top rankings on LinkedIn's trending list and won a prestigious industry award, delivering significant and measurable impact for the client.

State Street Global Advisors