Case Study: Spitalfields City Farm boosts community awareness with Living Group's brand refresh

Spitalfields City Farm transforms its brand after nearly 40 years with Living Group

Spitalfields City Farm, a community farm in East London, was struggling with low awareness and an inability to resonate with local residents or communicate effectively online. To address this challenge, they partnered with Living Group on a pro bono project to re-energize the farm's brand image and boost its visibility.

Living Group created a rebranding solution that celebrated the farm's rustic heritage through a woodcut-style logo and witty, pun-based messaging. This new visual and verbal identity was deployed across signage, a website, and social media. The result was a complete transformation of the farm's brand image and its perception in the community, successfully establishing it as a credible local attraction.

Spitalfields City Farm